Expert in one-stop video conferencing solutions and services

Ultra Active Technology Limited (UAT)

05 June 2009

In the year of 1997, UAT was aware of the market potential of video conference and began its business with professional solution and service by introducing Polycom product into Hong Kong. Over a decade, UAT carefully listens to customers' needs and delivers impeccable total solutions and services. It is successfully building a trustworthy relationship with loyal customers

"UAT is a one-stop solution provider in high technology video conference, audiovisual integration and unified collaboration. Start-up in 1997, UAT continues serving various sizes of companies with world-class video conference solution as well as providing completed and perfect after sales services", said Danny Ng, public relation manager of UAT.

"Firstly, UAT introduced quality video conference product from Polycom in 1998. Then, due to business expansion UAT moved its office to Hong Kong Exhibition and Convention Centre in 2000, further building UAT quality brand."

"In the beginning, we really spent a lot of resources to boost UAT brand. However, to keep developing UAT brand, we need to focus on delivery good product quality and professional customer service."

"Hence, UAT not only built its professional image through exposures in various types of exhibitions, but also continued improving product and service quality. These efforts nurture UAT brand with a strong and firm foundation", added Danny Ng.

Danny emphasized: "UAT motto is 'Customers are always right'. We will understand customers' need and concern and strive for customers' satisfaction."

Seek New Opportunity in Market Adversity

"Whether to design multi-function meeting room, dedicated video conferencing room, collaboration system or to integrate acoustic and lighting environment and connection to network infrastructure, we have professional service teams to provide total solutions for corporate in different industries and organizations."

In the midst of economic down time, companies in different markets and industries are negatively affected in various levels of degree. But Danny Ng believed that "Danger always comes with opportunity". If one knows how to seek and grasp a chance, one will sustain business in the market.

"Under economic down time, some customers really invest money on facilities and equipment cautiously."

"However some customers, seldom thinking about using video conference, will consider utilization video conference as a replacement of travel. It helps to cut cost in all expenses for arrangement of staff travel. It brings UAT brand new business opportunity."

"Over a decade of hard working, we have made UAT as a quality and professional brand in video conference industry. When there are new customers coming up, UAT is always their first choice."

Training to Professional

If front-line employees work without passion or lack of emotional involvement, the quality of services will drastically degrade. It will ruin the brand image.

"UAT always treats human resources as the most important and valuable asset. We will try our best to design different types of trainings and activities, to lead employees to obtain professional knowledge and skills. It will help them to complete the job smoothly and easily. It also guarantees the quality of daily operation at a high level."

"In addition to training, we will arrange frequently various activities such as barbecue and spot day events for friendship building. We can have better communication and set up team spirit through these extracurricular activities. UAT unites from top to bottom with single mission, and we could succeed in whatever any goal and challenge."

Danny Ng indicated that UAT, as a premium brand, dedicated in quality product and service. In addition, UAT took serious in our corporate responsibility and its feedback to community.

To Take Corporate Responsibility

"UAT is always active in charity. We donated money to Sichuan earthquake fund-raising activities, so as to contribute to development of society."

"As a contribution to our next generation, we provide many posts of placement for university students who can accumulate working experience and have preparedness for their future development."

In fact, UAT has got the award of Caring Company in 2008, and it will keep on contribution in 2009.

"We are not just limited ourselves in advertisement and public relation activity, but also keep improvement in product and service quality as well as contribute continuously in corporate responsibility. Then, UAT's positive brand will be continuing to shine."

Besides talking about UAT strategic direction, Danny Ng implied," In addition to video conference solution, we actively develop a variety of new products and solutions. One of those is our new developed digital signage solution Adboom."

"In the midst of economic downtime, UAT will focus on employee training in order to add values to UAT brand. Once the economic revitalizes in future, UAT can first grasp the opportunity."